Ajinkya Growth · Paid media
PPC and Google Ads management for manufacturers
PPC for manufacturers puts your capabilities in front of engineers and buyers at the moment they search or scroll, and pays only for clicks or impressions. Google Ads captures active demand, LinkedIn Ads reaches named companies and job titles, and Meta Ads mainly supports retargeting and recruiting. The work is in keeping spend on buyers, not students, job seekers or consumers.
Free written audit in 48 hours. No contract to read it, and you keep it.
- written audit before any call
- Free
- paid pilot, then month to month
- 30 days
- every account, site and dataset from day one
- Yours
Ajinkya Growth is the marketing arm of Ajinkya Technologies, which builds MES, IIoT and RFID systems for factories.
Sound familiar?
- Google Ads spend goes to job seekers, students and DIY searches.
- Every ad sends people to the homepage.
- The account reports clicks, and nobody knows how many RFQs it produced.
- LinkedIn Ads were tried once with no clear offer and switched off.
Every irrelevant click is budget that could have reached a buyer.
What you get
An account audit
Wasted search terms, missing negatives, landing pages and tracking.
Campaigns by capability
Each with its own landing page and conversion tracking.
LinkedIn for named accounts
Only where one won account justifies the higher click cost.
Accounts in your name
All history stays with you.
How we work
Why a manufacturing software company does your marketing
Ajinkya Growth is the marketing arm of Ajinkya Technologies, which builds MES, IIoT, traceability and RFID systems for factories. The people writing your pages know what a PPAP, a first article inspection, an ISO 9001 audit or a changeover is, so plant managers and buyers read content that sounds like their world. That is the gap most generalist agencies cannot close.
Every engagement is month to month after a 30 day pilot, you own every account and asset from day one (website, ads accounts, analytics, CRM), and a named person joins a weekly review in your Eastern business hours.
How it works
How we manage Google Ads for manufacturing
- Campaigns by capability and industry, each with its own landing page.
- Negative keyword lists for jobs, training, DIY, consumer and education searches.
- Conversion tracking for RFQ forms, file uploads and calls, imported from GA4 or the CRM.
- Location and schedule settings matched to where and when your buyers work.
- Monthly search term review and budget moves toward what produces RFQs.
LinkedIn Ads and account based marketing
LinkedIn lets you reach engineering, procurement, quality and operations titles at a defined list of companies. It works best with a clear offer, such as a capability sheet, a design guide or a plant tour video, and a follow up sequence in your CRM. It is more expensive per click than Google, so it earns its place on high value accounts rather than broad reach.
Meta Ads for B2B manufacturers
Facebook and Instagram are rarely where an engineer starts a supplier search, but they are cheap for retargeting people who already visited your site, promoting trade show presence and recruiting skilled workers. We use Meta Ads for those jobs and say plainly when it is not worth the spend.
Background
Which ad platform for which job
| Platform | Strength for manufacturers | Typical use |
|---|---|---|
| Google Ads search | People actively looking for a process, part or supplier | RFQs and calls from active demand |
| LinkedIn Ads | Targeting by company, industry, job title and seniority | Account based marketing to OEMs and target accounts |
| Meta Ads (Facebook, Instagram) | Low cost reach and retargeting | Retargeting site visitors, recruiting, trade show promotion |
| YouTube and Google display | Visual proof of capability, remarketing | Awareness and retargeting |
When we are not the right choice
- There is almost no search demand for what you make. We will show you that in the audit.
- The budget cannot fund a proper test for a month.
Common concerns, answered
You are in India. How does that work?
The team works on US Eastern business hours, a named person joins a weekly review, and everything is contracted in writing. The audit is a free sample of the work.
We tried an agency and it did not work.
Ask what they reported on. We report RFQs, calls and pipeline tracked to source, not traffic, and after the 30 day pilot you can stop any month.
Our industry is too technical for marketers.
We interview your engineers and they approve every piece. We build factory software, so machining, tolerances and quality systems are our vocabulary too.
Can you guarantee leads?
No, and be careful with anyone who does. We agree a measurable target after the pilot, based on real tracking.
Frequently asked questions
How much should a manufacturer spend on Google Ads?
Enough to get meaningful data on your main capabilities in your target regions, and no more until it converts. We set a test budget after the audit based on search volume and your average order value, and scale only what produces RFQs.
Is Google Ads or LinkedIn Ads better for B2B manufacturing?
Google Ads is usually better for capturing buyers already searching. LinkedIn Ads is better for reaching named accounts and job titles who are not searching yet. Many manufacturers use Google first and add LinkedIn for key accounts.
Do Facebook Ads work for manufacturing companies?
For retargeting, recruiting and event promotion, often yes. For finding new B2B buyers cold, usually less well than Google and LinkedIn.
Who owns the ad accounts?
You do. Accounts are created or kept in your name and we work as users, so all history stays with you.
Related reading
Start with a manufacturing digital growth audit
Send your website. Within 48 hours you get a written audit of your search visibility, website conversion paths, tracking and paid media, with the three fixes we would make first and a proposed 30 day pilot. No obligation, and you keep the audit.
Step 1
Written audit in 48 hours
US business days. Search, website, ads, tracking and the three fixes we would make first.
Step 2
30 minute walkthrough
On your Eastern business hours. We agree the one number a pilot should move.
Step 3
Fixed scope in 48 hours
A 30 day paid pilot with a written scope. Continue month to month, change it, or stop.
Reviewed by Amey Kadle, Founder, Ajinkya Technologies. Last reviewed: .